@import"https://fonts.googleapis.com/css2?family=Newsreader:ital,opsz,wght@0,6..72,200;0,6..72,300;0,6..72,400;0,6..72,500;1,6..72,200;1,6..72,300&family=Public+Sans:wght@400;500;600&family=JetBrains+Mono:wght@400;500&display=swap";:root{--bone: #F7F4ED;--paper: #FFFFFF;--sunk: #EDE8DB;--forest: #14322A;--forest-deep: #0C1F19;--ink: #18211D;--ink-2: #4B574F;--ink-3: #808C84;--rule: #DFD8C8;--rule-strong: #C4BAA4;--brass: #A87518;--sage: #4E7A68;--clay: #A3513B;--on-forest: #F4F1E8;--on-forest-2: #A7BAAF;--on-forest-brass: #E0B25C;--on-forest-rule: rgba(244, 241, 232, .16);--on-forest-film: rgba(244, 241, 232, .045);--f-display: "Newsreader", Georgia, "Times New Roman", serif;--f-ui: "Public Sans", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--f-mono: "JetBrains Mono", ui-monospace, "SF Mono", Menlo, monospace}@media(prefers-color-scheme:dark){:root:not([data-theme=light]){--bone: #101511;--paper: #151B17;--sunk: #192019;--forest: #0B1F19;--forest-deep: #071510;--ink: #ECE9E0;--ink-2: #AEB6AF;--ink-3: #7B867E;--rule: #262F29;--rule-strong: #38423B;--brass: #DFAE55;--sage: #7FB09C;--clay: #CE8670}}:root[data-theme=dark]{--bone: #101511;--paper: #151B17;--sunk: #192019;--forest: #0B1F19;--forest-deep: #071510;--ink: #ECE9E0;--ink-2: #AEB6AF;--ink-3: #7B867E;--rule: #262F29;--rule-strong: #38423B;--brass: #DFAE55;--sage: #7FB09C;--clay: #CE8670}*{box-sizing:border-box}body{margin:0;background:var(--bone);color:var(--ink);font-family:var(--f-display);font-size:17px;line-height:1.62;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}a{color:inherit}:where(a,button):focus-visible{outline:2px solid var(--brass);outline-offset:3px;border-radius:2px}.shell{width:100%;max-width:1140px;margin-inline:auto;padding-inline:24px}.kicker{font-family:var(--f-mono);font-size:11px;text-transform:uppercase;letter-spacing:.18em;color:var(--brass);margin:0 0 18px;font-weight:500;display:flex;align-items:center;gap:12px}.kicker:after{content:"";flex:1;height:1px;background:var(--rule-strong);max-width:90px}.kicker-light{color:var(--on-forest-brass)}.kicker-light:after{background:var(--on-forest-rule)}.section-title{font-family:var(--f-display);font-weight:300;font-size:clamp(2rem,3.9vw,3.05rem);line-height:1.08;letter-spacing:-.03em;margin:0;text-wrap:balance}.lede{font-size:1.05rem;color:var(--ink-2);margin:0;line-height:1.68}.tone-ink .lede{color:var(--on-forest-2)}.prose{max-width:62ch}.prose p{margin:0 0 17px;color:var(--ink-2)}.prose p:last-child{margin-bottom:0}.prose-indent{margin-top:38px}.aside{margin:38px 0 0;padding:18px 22px;border-left:3px solid var(--brass);background:var(--sunk);font-family:var(--f-ui);font-size:.9rem;line-height:1.6;color:var(--ink-2);max-width:68ch}.section-head{display:grid;grid-template-columns:minmax(0,1.05fr) minmax(0,.85fr);gap:28px 56px;align-items:end;margin-bottom:52px}.section-head .lede{padding-bottom:6px}@media(max-width:880px){.section-head{grid-template-columns:minmax(0,1fr);gap:20px;margin-bottom:38px}.section-head .lede{padding-bottom:0}}.btn{display:inline-block;font-family:var(--f-ui);font-size:14px;font-weight:600;text-decoration:none;padding:13px 24px;border-radius:2px;border:1px solid transparent;transition:background-color .18s ease,color .18s ease,border-color .18s ease}.btn-brass{background:var(--on-forest-brass);color:var(--forest-deep)}.btn-brass:hover{background:#f0c579}.btn-outline{border-color:var(--on-forest-rule);color:var(--on-forest)}.btn-outline:hover{border-color:var(--on-forest-brass);color:var(--on-forest-brass)}.btn-ghost{border-color:var(--rule-strong);color:var(--ink);padding:9px 16px;font-size:13px}.btn-ghost:hover{border-color:var(--brass);color:var(--brass)}.logo{display:inline-grid;grid-template-columns:auto auto;column-gap:13px;align-items:center;justify-content:start;font-size:24px}.logo svg{display:block;grid-row:1;width:1.46em;height:1.46em;transform:translateY(-.102em)}.logo:not(.logo-stacked){margin-block-end:-.203em}.logo-word{grid-row:1;font-family:var(--f-display);font-size:24px;font-weight:500;line-height:1.1;letter-spacing:-.025em}.logo-tag{grid-row:2;grid-column:2;font-family:var(--f-ui);font-size:11px;line-height:1.4;color:var(--ink-3);margin-top:4px}.masthead{border-bottom:1px solid var(--rule);background:var(--bone);position:sticky;top:0;z-index:20}.masthead-inner{display:flex;align-items:center;gap:20px;padding-block:15px}.masthead-brand{display:flex;align-items:center;text-decoration:none;color:var(--ink)}.masthead-nav{margin-left:auto;display:flex;gap:26px;font-family:var(--f-ui);font-size:13.5px}.masthead-nav a{color:var(--ink-2);text-decoration:none}.masthead-nav a:hover{color:var(--brass)}@media(max-width:880px){.masthead-nav{display:none}.masthead-cta{margin-left:auto}}.hero{background:var(--forest);color:var(--on-forest);position:relative;overflow:hidden}.hero:before{content:"";position:absolute;top:0;right:0;bottom:0;left:0;background-image:repeating-linear-gradient(90deg,var(--on-forest-film) 0 1px,transparent 1px 92px);pointer-events:none}.hero-grid{position:relative;display:grid;grid-template-columns:minmax(0,1.12fr) minmax(0,.88fr);gap:60px;align-items:center;padding-block:clamp(56px,8vw,104px)}@media(max-width:940px){.hero-grid{grid-template-columns:minmax(0,1fr);gap:44px}}.hero-title{font-family:var(--f-display);font-weight:200;font-size:clamp(2.75rem,6.3vw,5.05rem);line-height:1;letter-spacing:-.042em;margin:0 0 30px;text-wrap:balance}.hero-title em{display:block;font-style:italic;font-weight:200;color:var(--on-forest-brass);margin-top:.12em}.hero-body{font-size:1.13rem;color:var(--on-forest-2);max-width:48ch;margin:0 0 34px;line-height:1.62}.hero-actions{display:flex;flex-wrap:wrap;gap:12px}.hero-foot{margin:26px 0 0;font-family:var(--f-ui);font-size:12.5px;color:var(--on-forest-2)}.hero-rule{height:4px;background:var(--on-forest-brass);position:relative}.callcard{background:#f4f1e812;border:1px solid var(--on-forest-rule);border-top:3px solid var(--on-forest-brass);border-radius:3px;padding:20px 22px 18px;-webkit-backdrop-filter:blur(2px);backdrop-filter:blur(2px)}.callcard-head{display:flex;align-items:center;gap:9px;font-family:var(--f-mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.11em;color:var(--on-forest-2);padding-bottom:15px;border-bottom:1px solid var(--on-forest-rule)}.callcard-dot{width:7px;height:7px;border-radius:50%;background:var(--on-forest-brass);flex:none}.callcard-body{display:flex;flex-direction:column;gap:13px;padding-block:17px}.ct-who{display:block;font-family:var(--f-mono);font-size:9.5px;text-transform:uppercase;letter-spacing:.12em;color:var(--on-forest-2);opacity:.85;margin-bottom:5px}.ct p{margin:0;font-size:.98rem;line-height:1.5;color:var(--on-forest)}.ct-alum{padding-left:22px}.ct-alum p{color:var(--on-forest-2);font-style:italic}.callcard-captured{margin:0;padding-top:15px;border-top:1px solid var(--on-forest-rule);display:flex;flex-direction:column;gap:7px}.callcard-captured>div{display:flex;align-items:baseline;gap:12px;font-family:var(--f-mono);font-size:11px}.callcard-captured dt{color:var(--on-forest-2);min-width:100px}.callcard-captured dd{margin:0;color:var(--on-forest-brass)}.callcard-foot{margin:14px 0 0;font-family:var(--f-ui);font-size:10.5px;color:var(--on-forest-2);opacity:.8}.section{padding-block:clamp(62px,8vw,104px);background:var(--bone)}.section.tone-paper{background:var(--paper);border-block:1px solid var(--rule)}.section.tone-ink{background:var(--forest);color:var(--on-forest);border-block:1px solid var(--forest-deep)}.section.tone-ink .section-title{color:var(--on-forest)}.statband{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:44px;border-top:2px solid var(--ink);padding-top:26px}@media(max-width:760px){.statband{grid-template-columns:minmax(0,1fr);gap:30px}}.statband-figure{font-family:var(--f-display);font-size:clamp(2.9rem,5.6vw,4.1rem);font-weight:300;line-height:.95;letter-spacing:-.04em;color:var(--brass);font-variant-numeric:tabular-nums}.statband-label{font-family:var(--f-ui);font-size:13px;color:var(--ink-2);margin-top:14px;line-height:1.5;max-width:30ch}.quote{background:var(--sunk);border-block:1px solid var(--rule);padding-block:clamp(58px,7.5vw,96px)}.quote-grid{display:grid;grid-template-columns:minmax(0,1.55fr) minmax(0,.6fr);gap:48px;align-items:end}@media(max-width:880px){.quote-grid{grid-template-columns:minmax(0,1fr);gap:26px}}.quote blockquote{margin:0}.quote p{font-family:var(--f-display);font-size:clamp(1.75rem,4.3vw,2.95rem);font-weight:200;font-style:italic;line-height:1.2;letter-spacing:-.03em;margin:0;text-wrap:balance}.quote cite{display:block;font-family:var(--f-ui);font-style:normal;font-size:14px;line-height:1.6;color:var(--ink-2);border-top:2px solid var(--brass);padding-top:16px}.moments{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:2px;background:var(--rule);border:1px solid var(--rule)}@media(max-width:780px){.moments{grid-template-columns:minmax(0,1fr)}}.moment{background:var(--paper);padding:30px 30px 34px;display:grid;grid-template-columns:auto minmax(0,1fr);gap:20px;align-items:start}.moment-n{font-family:var(--f-display);font-size:2.1rem;font-weight:300;line-height:.9;color:var(--brass);font-variant-numeric:tabular-nums;letter-spacing:-.04em}.moment h3{font-family:var(--f-display);font-size:1.35rem;font-weight:500;letter-spacing:-.022em;margin:0 0 10px;line-height:1.2}.moment p{margin:0;font-size:.96rem;color:var(--ink-2);line-height:1.6}.valuelist{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:42px}@media(max-width:880px){.valuelist{grid-template-columns:minmax(0,1fr);gap:32px}}.valueitem-rule{display:block;width:100%;height:2px;background:var(--brass);margin-bottom:20px}.valueitem h3{font-family:var(--f-display);font-size:1.28rem;font-weight:500;margin:0 0 11px;letter-spacing:-.02em;line-height:1.22}.valueitem p{margin:0;font-size:.96rem;color:var(--ink-2);line-height:1.62}.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:34px}@media(max-width:940px){.steps{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}}@media(max-width:560px){.steps{grid-template-columns:minmax(0,1fr)}}.step{border-top:2px solid var(--rule-strong);padding-top:16px}.step-head{display:flex;align-items:baseline;gap:10px;margin-bottom:10px}.step-n{font-family:var(--f-mono);font-size:11px;color:var(--brass);letter-spacing:.06em}.step h3{font-family:var(--f-ui);font-size:13px;font-weight:600;text-transform:uppercase;letter-spacing:.1em;margin:0}.step p{margin:0;font-size:.94rem;color:var(--ink-2);line-height:1.6}.funnel{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:36px;border-top:2px solid var(--on-forest-brass);padding-top:26px;margin-bottom:52px}@media(max-width:820px){.funnel{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}}@media(max-width:460px){.funnel{grid-template-columns:minmax(0,1fr)}}.funnel-figure{font-family:var(--f-display);font-size:clamp(2.5rem,4.8vw,3.5rem);font-weight:300;line-height:.95;letter-spacing:-.04em;font-variant-numeric:tabular-nums;color:var(--on-forest)}.funnel-cell.tone-good .funnel-figure{color:var(--on-forest-brass)}.funnel-cell.tone-bad .funnel-figure{color:var(--on-forest-2)}.funnel-label{font-family:var(--f-ui);font-size:12.5px;color:var(--on-forest);margin-top:13px;line-height:1.45}.funnel-sub{font-family:var(--f-mono);font-size:11px;color:var(--on-forest-2);margin-top:7px}.readings{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:42px}@media(max-width:780px){.readings{grid-template-columns:minmax(0,1fr);gap:30px}}.reading h3{font-family:var(--f-ui);font-size:12px;font-weight:600;text-transform:uppercase;letter-spacing:.1em;color:var(--on-forest-brass);margin:0 0 11px}.reading p{margin:0;color:var(--on-forest-2);font-size:1rem;line-height:1.65}.faq{margin:0}.faq-row{display:grid;grid-template-columns:minmax(0,.8fr) minmax(0,1.5fr);gap:44px;padding-block:26px;border-top:1px solid var(--rule)}.faq-row:last-child{border-bottom:1px solid var(--rule)}@media(max-width:780px){.faq-row{grid-template-columns:minmax(0,1fr);gap:12px;padding-block:22px}}.faq dt{font-family:var(--f-display);font-size:1.18rem;font-weight:500;letter-spacing:-.02em;line-height:1.3}.faq dd{margin:0;color:var(--ink-2);font-size:1rem;line-height:1.65}.closer{background:var(--forest-deep);color:var(--on-forest);border-top:4px solid var(--on-forest-brass)}.closer-inner{padding-block:clamp(62px,8vw,100px)}.closer-title{font-family:var(--f-display);font-weight:200;font-size:clamp(2.1rem,4.8vw,3.5rem);line-height:1.06;letter-spacing:-.035em;margin:0 0 20px;max-width:16ch;text-wrap:balance}.closer-body{font-size:1.1rem;color:var(--on-forest-2);max-width:54ch;margin:0 0 32px;line-height:1.62}.closer-foot{margin:22px 0 0;font-family:var(--f-ui);font-size:12.5px;color:var(--on-forest-2)}.colophon{background:var(--bone);border-top:1px solid var(--rule)}.colophon-inner{padding-block:40px 48px;display:grid;grid-template-columns:auto minmax(0,1fr);gap:40px;align-items:start}@media(max-width:780px){.colophon-inner{grid-template-columns:minmax(0,1fr);gap:22px}}.colophon-right{display:flex;flex-direction:column;gap:12px}.colophon-note{margin:0;font-family:var(--f-ui);font-size:12px;color:var(--ink-3);max-width:70ch;line-height:1.65}.colophon-meta{margin:0;font-family:var(--f-ui);font-size:12px;color:var(--ink-3)}.colophon-meta a{color:var(--brass);text-decoration:none}.lab{border-top:1px dashed var(--rule-strong);background:var(--sunk);padding:16px 24px;display:flex;flex-wrap:wrap;align-items:center;gap:12px}.lab-title{font-family:var(--f-mono);font-size:10.5px;text-transform:uppercase;letter-spacing:.12em;color:var(--ink-3);margin-right:4px}.lab-swatch{display:inline-flex;align-items:center;gap:8px;font-family:var(--f-mono);font-size:11px;color:var(--ink-2);background:var(--paper);border:1px solid var(--rule-strong);border-radius:3px;padding:7px 12px 7px 9px;cursor:pointer}.lab-swatch.on{border-color:var(--brass);color:var(--brass)}.lab-swatch svg{display:block}html{scroll-behavior:smooth}@media(prefers-reduced-motion:reduce){*,*:before,*:after{animation-duration:.001ms!important;transition-duration:.001ms!important}html{scroll-behavior:auto}}